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Graphic Publishing: Transition to Digital

We spent a year embedded with Graphic Publishing, whose flagship titles Queensland Brides and Queensland Homes celebrated their 30th anniversaries in 2014, 15 respectively. What began as a digital strategy quickly transformed into a significant strategic change as the challenges associated with coordinating new marketing plans, branding reviews, digital strategies and HR reviews became apparent. We loved this in-house consultancy that involved:

  • leadership coaching
  • role redesign and organisational structure reviews
  • business process reengineering
  • business analysis and strategy development
  • marketing and branding
  • creating a digital culture

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